ABOUT THE BOOK

What if you discovered a blueprint that could grow your organization’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?

The concept of communities are a popular topic, but few companies have consistently harnessed their power, driven tangible value, and effectively measured their return on investment (ROI). While large organizations such as Salesforce have seen tremendous results with their community of over 2 million members, so have startups such as Star Citizen, who used Kickstarter to raise over $150 million to build their new video game and a community of over 2 million players.

Not only this, but companies such as PayPal, Facebook, Bosch, Microsoft, CapitalOne, and Google have built communities inside their organizations, often as part of digital transformation initiatives to foster innovation, break down silos, and help them to operate more efficiently and collaboratively.

‘People Powered’ helps you navigate the community opportunity in three key ways:

The Business Integration

• Use a clear set of maturity models to track your strategy, integration into your business, and more.
• Learn how to hire high-quality community staff and who they should report.
• Learn how to evolve and refine your strategy based on experience with predictable, well-managed milestones.
• Avoid the critical organizational pitfalls many companies face in this work (and swerve around them!)

ABOUT THE AUTHOR